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| 12 Strategies For Effective Email |
By:
Ben Needles |
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| Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to communicate with friends, colleagues and customers, following these twelve strategies will make your email more effective.So, heres my list, compiled and crafted from years of experience and quantitative analysis of tens of millions of messages weve sent out for our clients:1. One Main Message Per EmailThe most effective email messages have one main idea or concept. I spent a summer as an intern at the White House, helping to read and answer the mail. The writing staff taught that the strongest messages were ones that didnt distract people with extraneous information. Im sure youve received a message from someone has eleven different ideas and thoughts that ramble from paragraph to paragraph. So if youre like most people (myself included), youll just leave this complicated message for later, and focus on another email or task thats much easier to accomplish. Before you start writing a message, write down what youre trying to communicate. Or at least think about your message before you start writing.The most effective messages are ones that are crisp, clear and concise.2. Keep it Short. If youre like me, the phone rings off the hook, people walk over to your desk to ask you a question, and other people are instant messaging you. And then your cell phone starts ringing. Its enough to make anyone a bit crazy and give you Attention Deficit Disorder.Our collective attention spans are very short. People simply have too many distractions to wade through a really long email. You might think they need all of the information. But when people are faced with dense blocks of text, many peoples eyes glaze over. And then they ignore the entire message. And thus, the most effective email messages are short. Two or three short sentences in length. Perhaps a couple of bullet points. And perhaps the short message is followed by supporting material, an attachment or a link to more information on a website. Enough said. Ill try to keep this section short.3. Keep it Relevant. I believe that attention is the most important asset of any business or organization. What do I mean by this? If your messages are relevant, your recipients will pay attention to what you are trying to say.If your messaging is not relevant, however, youre quickly going to find that your messages are filed in the Ill get to these later pile. If you send that isnt relevant - they will quickly stop paying attention to your messages.Its easy to get into a mentality where you want to send everything to everyone. And with email newsletters or mass broadcasts, its not that expensive to do. However, once someone feels your messages arent that important, they will simply stop reading them. 4. Reply Early About the Author (text)Jeff Finkelstein is the founder of Customer Paradigm - http://www.CustomerParadigm.com - a web marketing firm in Boulder, Colorado. http://www.guitar-music-notes.info |
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